Media Director Resume Sample

[Your Name] Cheryl Acosta 

[Phone Number] 

[Address, Illinois]

Summary: Highly skilled and results-driven Media Director with over 8 years of experience in developing and executing successful media strategies to drive brand visibility and business growth. Adept at leading cross-functional teams, optimizing media budgets, and analyzing campaign performance to deliver impactful results. Strong expertise in digital marketing and media buying with a keen eye for emerging industry trends. Seeking to leverage my skills and experience to contribute to the success of a dynamic organization.

Experience:

Media Director | ABC Marketing Agency, Chicago, IL | [Dates]

• Led a team of media planners and buyers, overseeing the development and execution of media campaigns for diverse clients.
• Developed strategic media plans aligned with clients’ marketing objectives, resulting in a 20% increase in brand visibility and customer engagement.
• Successfully negotiated media contracts with key vendors, achieving cost savings of up to 15% without compromising campaign quality.
• Analyzed campaign performance data using various analytics tools, providing valuable insights and recommendations for optimization.
• Collaborated with creative teams to align messaging and visuals with media strategies, ensuring consistent brand communication across all channels.
• Implemented innovative digital marketing tactics, including social media advertising and influencer partnerships, resulting in a 25% boost in online conversions.

Media Manager | XYZ Advertising Solutions, Chicago, IL | [Dates]

• Managed media planning and buying for a diverse portfolio of clients, including national and regional brands.
• Devised comprehensive media strategies that drove customer acquisition and brand awareness, resulting in a 30% increase in sales for key clients.
• Monitored media budgets and spending, ensuring adherence to client guidelines and achieving optimal ROI.
• Analyzed media performance metrics, producing regular reports for clients with actionable recommendations for campaign enhancement.
• Established strong relationships with media vendors, securing prime advertising placements and exclusive partnership opportunities.
• Spearheaded the implementation of programmatic advertising, resulting in improved ad targeting and cost efficiency.

Assistant Media Director | DEF Media Solutions, Chicago, IL | [Dates]

• Assisted the Media Director in the development and execution of media plans for various client campaigns.
• Conducted market research and competitor analysis to identify potential media opportunities and emerging trends.
• Contributed to budget management and allocation, optimizing media spending across multiple channels.
• Coordinated with media vendors to negotiate favorable rates and added value for clients.
• Supported the analysis of campaign data and prepared detailed performance reports.

Education:

Bachelor of Science in Marketing | University of Illinois at Urbana-Champaign | [Year]

Skills:

• Strategic Media Planning
• Media Buying and Negotiation
• Budget Management
• Data Analysis and Interpretation
• Digital Marketing
• Team Leadership
• Vendor Relationship Management
• Creative Problem-solving
• Communication and Collaboration
• Adaptable to Industry Changes

References are available upon request.

Note: The resume above is a sample and should be tailored to your specific experience, achievements, and qualifications. Remember to include your own contact information and customize the content to best showcase your skills and accomplishments.